News

Meta is advancing its advertising capabilities by planning to enable fully AI-automated ad creation and targeting across Facebook and Instagram by the end of 2026. This initiative aims to streamline the advertising process for businesses of all sizes, particularly benefiting small and medium-sized enterprises.

The envisioned system will allow advertisers to input a product image and budget, after which AI will generate the complete advertisement—including visuals, video, and text—and determine optimal audience targeting and budget allocation. This approach is designed to personalize ads in real time, tailoring content based on factors like user location and preferences.

While this automation promises efficiency and scalability, some large brands express concerns about relinquishing creative control and the potential variability in AI-generated content quality. To address these concerns and enhance its AI capabilities, Meta is investing significantly in AI infrastructure, with projected capital expenditures between $64 billion and $72 billion in 2025.

This strategic move by Meta could disrupt traditional advertising models, offering a more accessible and efficient alternative for businesses to reach their target audiences through AI-driven campaigns.

Instagram is rolling out new comment filtering options for creators who have over 100,000 followers, as part of its ongoing efforts to help them better manage their online interactions. This update is designed to protect high-profile users from spam and harmful content in their comment sections.

With this new feature, eligible creators can now automatically filter out comments that may seem repetitive or look like spam, such as those promoting giveaways or crypto schemes. This is in addition to the platform’s existing tools for hiding offensive comments or those containing specific keywords.

Meta explains that the tool will use signals like repetitive content and suspicious behavior patterns to determine which comments to filter. Users will still have the option to view all hidden comments if they choose, and the filtering settings can be turned on or off at any time.

This move comes in response to growing feedback from creators who’ve faced increased spam, particularly in viral posts. Instagram aims to create a safer and more positive space for creators and their communities by expanding these moderation tools.

These changes are part of Instagram’s broader push to empower creators with better controls, especially as content and engagement levels continue to rise on the platform.

In today’s digital jungle, attention is currency—and it’s never been more scarce. With consumers spread thin across countless platforms, devices, and content streams, brands face an uphill battle to break through the noise. The media landscape is no longer linear or predictable. Instead, it’s fragmented into micro-moments and niche channels, demanding a smarter, sharper approach to capture and keep attention.

The shift from mass media to multi-platform consumption means the old playbook no longer works. Traditional ads are often skipped, scrolled past, or outright ignored. To truly stand out, brands must now meet consumers where they are—with content that feels native, personalized, and relevant. Whether it’s a TikTok short, an Instagram story, or a podcast mention, each touchpoint must offer value and resonate emotionally.

Data-driven storytelling is key in this new environment. Understanding who your audience is, what they care about, and how they consume content is the foundation of visibility. Behavioral insights allow marketers to tailor messages that feel less like advertising and more like conversations. This not only boosts engagement but builds long-term brand trust.

Consistency across channels matters more than ever. In a fragmented ecosystem, consumers may encounter your brand on YouTube, a blog, an influencer’s reel, or even a smart speaker. A cohesive message, voice, and visual identity help tie these interactions together into a seamless brand experience—ensuring that even if the platform changes, the impression remains.

To succeed, brands must blend creativity with adaptability. It’s not just about being everywhere; it’s about being relevant in the right places. That means testing formats, embracing emerging tech like AI-driven personalization, and continuously refining strategies based on real-time feedback. In a media world that’s shattered into pieces, those who master the art of connection will be the ones who shine.

LinkedIn has rolled out a new Job Ad Library aimed at enhancing transparency in hiring practices. This tool allows users to browse job ads published on the platform within the last seven years, including details like job title, company name, location, posting date, and format.

The move is designed to give job seekers better insight into how companies recruit and the types of roles being offered. It also provides researchers and analysts access to historical hiring trends.

The Job Ad Library can be filtered by location, company, and job title. According to LinkedIn, this feature will help improve trust and accountability on the platform, aligning with broader industry efforts to increase transparency in online advertising.

As explained by LinkedIn:

“LinkedIn’s Job Library is a publicly available database that gives you information about paid job posts that have run on LinkedIn. Using the Job Library, you can search for paid jobs by company, keyword, country and date range.”

The database includes all jobs that have been listed on LinkedIn since April 2025, with LinkedIn keeping all promoted job listings active in the tool for one year after the post is closed.

Though still in early stages, this initiative reflects LinkedIn’s commitment to offering more data access and fostering a fairer job market.

Roblox has teamed up with Google to expand its recently introduced rewarded video ad format, as detailed in a press release. In the coming weeks, brands and agencies will be able to purchase these ads programmatically through Google’s advertising platforms.
These ads will be full-screen, 30-second videos that offer users in-game rewards in exchange for viewing. Early testing shows strong performance, with an average completion rate exceeding 80%, and some campaigns achieving over 90%.

Additionally, Roblox has formed partnerships with Cint, DoubleVerify, Integral Ad Science, Kantar, and Nielsen to provide measurement and insights into campaign effectiveness on the platform. The announcement was made during the IAB Playfronts event.

The collaboration between Roblox and Google represents a significant advancement in immersive advertising for both companies. Strong ad completion rates indicate that users are engaging with the format, making it a promising option for brands aiming to connect with the Roblox audience.

“Immersive ads now enable advertisers to reach an audience that was previously difficult to access, and in a highly relevant way that boosts brand awareness,” said Scott Sheffer, Google’s Vice President of Sell-Side Monetization, in press materials related to the integration.
Roblox plans to integrate its immersive ad formats, including Billboards, into Google Ad Manager. This will allow brands to scale their campaigns programmatically. Additionally, the platform will be accessible via Google’s Authorized Buyers, connecting both demand- and supply-side platforms.

To help advertisers measure campaign performance, Roblox is working with third-party measurement firms such as Cint, DoubleVerify, Integral Ad Science, Kantar, and Nielsen. These partnerships will offer insights into brand safety, brand lift, ROI, and cross-platform effectiveness. Previously, Roblox also partnered with WPP to create 3D measurement standards and a certification program to help brands better navigate its ecosystem.
Roblox has emerged as a popular platform for advertisers targeting Gen Z, thanks to its open and immersive environment that allows for branded experiences. A wide range of brands—from furniture giant IKEA to luxury labels like Gucci—have experimented with the platform. In August, Warner Bros. took it a step further by launching a “Beetlejuice Beetlejuice” campaign that included a virtual Fandango box office, where users could buy real-world movie tickets.
Roblox has experienced substantial growth, with Q4 revenue for fiscal year 2024 reaching $1.36 billion—a 20.84% increase compared to the previous year, as reported in an earnings call. Still, the platform has faced criticism over concerns around potentially misleading advertising practices.

Meanwhile, investment in gaming ads continues to rise, with 40% of marketers increasing their budgets. According to IAB data, in-game advertising is projected to reach $11.49 billion by 2027.

By launching a new video trends tool that allows users to post their own video comments to trending issues on the network, LinkedIn is further embracing TikTok-style content.

LinkedIn’s redesigned format will introduce headline tags for video posts as well as the main feed, emphasizing trending topics. When clicking on a tag, users can see how others are engaging with that particular topic. A prominent call-to-action button will prompt users to “Add to this trend,” opening the camera for them to record and share their insights. This approach is similar to LinkedIn’s AI-enhanced “Collaborative Articles,” which ask industry-related questions and invite users to share their opinions on the conversation.

The feature originally attracted significant attention, primarily because frequent contributors could earn a topic expert badge. Nonetheless, LinkedIn decided to eliminate this incentive after realizing that some users were manipulating the system, which probably resulted in a decline in engagement with Collaborative Articles. Currently, LinkedIn is implementing a comparable approach for video content, utilizing a model similar to TikTok that promotes user involvement in popular topics.

LinkedIn reports a 36% year-over-year rise in video watch time, especially driven by younger users who increasingly prefer video as their primary way of consuming content—suggesting this trend is likely to keep growing on the platform. This could prove to be an effective strategy for boosting video interaction and encouraging more users to contribute their own content. The new video trends feature is currently being trialed among LinkedIn users in the United States.