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Instagram Is Rolling Out Additional Comment Filters for Creators Exceeding 100K Followers

June 3, 2025

Instagram is rolling out new comment filtering options for creators who have over 100,000 followers, as part of its ongoing efforts to help them better manage their online interactions. This update is designed to protect high-profile users from spam and harmful content in their comment sections.

With this new feature, eligible creators can now automatically filter out comments that may seem repetitive or look like spam, such as those promoting giveaways or crypto schemes. This is in addition to the platform’s existing tools for hiding offensive comments or those containing specific keywords.

Meta explains that the tool will use signals like repetitive content and suspicious behavior patterns to determine which comments to filter. Users will still have the option to view all hidden comments if they choose, and the filtering settings can be turned on or off at any time.

This move comes in response to growing feedback from creators who’ve faced increased spam, particularly in viral posts. Instagram aims to create a safer and more positive space for creators and their communities by expanding these moderation tools.

These changes are part of Instagram’s broader push to empower creators with better controls, especially as content and engagement levels continue to rise on the platform.

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