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Roblox has teamed up with Google to expand its recently introduced rewarded video ad format, as detailed in a press release. In the coming weeks, brands and agencies will be able to purchase these ads programmatically through Google’s advertising platforms.
These ads will be full-screen, 30-second videos that offer users in-game rewards in exchange for viewing. Early testing shows strong performance, with an average completion rate exceeding 80%, and some campaigns achieving over 90%.

Additionally, Roblox has formed partnerships with Cint, DoubleVerify, Integral Ad Science, Kantar, and Nielsen to provide measurement and insights into campaign effectiveness on the platform. The announcement was made during the IAB Playfronts event.

The collaboration between Roblox and Google represents a significant advancement in immersive advertising for both companies. Strong ad completion rates indicate that users are engaging with the format, making it a promising option for brands aiming to connect with the Roblox audience.

“Immersive ads now enable advertisers to reach an audience that was previously difficult to access, and in a highly relevant way that boosts brand awareness,” said Scott Sheffer, Google’s Vice President of Sell-Side Monetization, in press materials related to the integration.
Roblox plans to integrate its immersive ad formats, including Billboards, into Google Ad Manager. This will allow brands to scale their campaigns programmatically. Additionally, the platform will be accessible via Google’s Authorized Buyers, connecting both demand- and supply-side platforms.

To help advertisers measure campaign performance, Roblox is working with third-party measurement firms such as Cint, DoubleVerify, Integral Ad Science, Kantar, and Nielsen. These partnerships will offer insights into brand safety, brand lift, ROI, and cross-platform effectiveness. Previously, Roblox also partnered with WPP to create 3D measurement standards and a certification program to help brands better navigate its ecosystem.
Roblox has emerged as a popular platform for advertisers targeting Gen Z, thanks to its open and immersive environment that allows for branded experiences. A wide range of brands—from furniture giant IKEA to luxury labels like Gucci—have experimented with the platform. In August, Warner Bros. took it a step further by launching a “Beetlejuice Beetlejuice” campaign that included a virtual Fandango box office, where users could buy real-world movie tickets.
Roblox has experienced substantial growth, with Q4 revenue for fiscal year 2024 reaching $1.36 billion—a 20.84% increase compared to the previous year, as reported in an earnings call. Still, the platform has faced criticism over concerns around potentially misleading advertising practices.

Meanwhile, investment in gaming ads continues to rise, with 40% of marketers increasing their budgets. According to IAB data, in-game advertising is projected to reach $11.49 billion by 2027.

By launching a new video trends tool that allows users to post their own video comments to trending issues on the network, LinkedIn is further embracing TikTok-style content.

LinkedIn’s redesigned format will introduce headline tags for video posts as well as the main feed, emphasizing trending topics. When clicking on a tag, users can see how others are engaging with that particular topic. A prominent call-to-action button will prompt users to “Add to this trend,” opening the camera for them to record and share their insights. This approach is similar to LinkedIn’s AI-enhanced “Collaborative Articles,” which ask industry-related questions and invite users to share their opinions on the conversation.

The feature originally attracted significant attention, primarily because frequent contributors could earn a topic expert badge. Nonetheless, LinkedIn decided to eliminate this incentive after realizing that some users were manipulating the system, which probably resulted in a decline in engagement with Collaborative Articles. Currently, LinkedIn is implementing a comparable approach for video content, utilizing a model similar to TikTok that promotes user involvement in popular topics.

LinkedIn reports a 36% year-over-year rise in video watch time, especially driven by younger users who increasingly prefer video as their primary way of consuming content—suggesting this trend is likely to keep growing on the platform. This could prove to be an effective strategy for boosting video interaction and encouraging more users to contribute their own content. The new video trends feature is currently being trialed among LinkedIn users in the United States.

Corporate executives continue to place a high premium on financial security in the fast-paced corporate world of today. A well-designed term life insurance policy acts as an essential safety net, protecting company and family interests from life’s unforeseen events. Term insurance offers significant coverage at affordable prices, which not only relieves beneficiaries of any financial burden but also offers long-term peace of mind. To help you maintain strong financial stability throughout your business journey, continue reading to learn the benefits of having a term plan and to examine premium details, such as the price of a ₹1 crore term insurance plan.

How Does Term Life Insurance Ensure Financial Stability for Business Executives?
Let’s explore how a term life insurance plan can provide business executives with strong financial security.
Comprehensive Financial Support for Family and Business
The primary goal of term life insurance is to offer financial protection to your loved ones in the event of your passing. As a business executive, if your family relies heavily on your income, your sudden absence could lead to significant financial stress—especially if there are existing debts or liabilities.
A carefully selected term insurance policy can help settle outstanding loans and provide a steady financial cushion, ensuring your family’s lifestyle remains uninterrupted. It also allows your loved ones the necessary time and resources to manage their finances and adjust to the change without the burden of daily expenses. You can easily estimate the cost of your preferred coverage using a term life insurance premium calculator.

Protecting Wealth
Term insurance plays a crucial role in securing financial stability and preserving wealth. While it doesn’t offer a maturity payout, it provides sufficient financial support to cover important commitments like loans or large expenses, such as your child’s education or a home loan. This ensures that such obligations don’t eat into your family’s long-term wealth.
Flexible Coverage Options
Many insurers provide customizable term insurance plans with flexible policy durations. Buying a plan at a younger age often results in lower premiums, making it easier to expand your coverage as your business responsibilities and family needs grow.
Customization features also allow the plan to align with your specific financial goals. You can adjust your coverage amount—either increasing or decreasing the sum assured—to reflect changes in your life circumstances.
Affordable Premiums
One of the key advantages of term life insurance is the ability to secure high coverage at a budget-friendly premium. This allows you to maintain strong financial protection for your family without straining your finances.
Tax Advantages
For business executives seeking tax-efficient solutions, term insurance also offers notable tax benefits. Premiums paid are eligible for deductions under Section 80C of the Income Tax Act, and the death benefit is usually exempt from tax under Section 10(10D).
Optional Riders for Extra Security
Term plans often come with optional riders that enhance the base policy. These include benefits like accidental death cover, critical illness protection, and premium waiver options. Such riders offer added financial support in unexpected situations.
Take the critical illness rider, for example—it provides a payout upon diagnosis of a serious illness, helping to maintain your family’s financial stability during challenging times. To find the right coverage at the right cost, using a term insurance premium calculator is recommended.

Final Thoughts
When developing a strong financial plan for your family, term insurance should not be overlooked. It helps ensure that your family’s financial aspirations remain on track—even in your absence. With rising living costs and inflation, opting for a ₹1 crore term insurance plan can be a wise move toward lasting financial peace of mind.

X has recently introduced a update to Communities , providing more ways to categorize posts in a community feed , which could encourage greater engagement on relevant topics .

According to Dong Wook Chung, X engineer, the platform incorporates new sorting options , allowing users to structure community posts based on trending topics , popularity ( Likes ) and chronological order.

Now that all X groups are essentially public, this modification may improve content discovery by making it easier for users looking for related topics to see community posts. Furthermore, users will gain a better understanding of the community’s goals after discovering it, which could draw in additional members.

The extent to which Communities influence X’s total participation is unknown. Although X has highlighted their increasing use, they may not be a significant engagement driver, as evidenced by the recent removal of the Communities link from the app’s navigation bar in favour of a dedicated video tab.

Even though features like Grok, which might not be utilised much, are nonetheless quite noticeable within the app, X is still pushing Communities.

With almost 650,000 postings made per day, X stated in March of last year that the amount of time spent in Communities had increased by 600% year over year.

Communities still seems like a specialised feature that X is attempting to enhance in order to promote more topic-focused conversations, even though that is a sizable volume. More than one-fifth of X’s users connect with Communities on a daily basis, assuming engagement levels have stayed constant. Participation may be further increased by the most recent upgrade, which makes community posts easier to find and search.

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YouTube has introduced new safety features for teen users, including additional third-party resources to promote safer and more mindful online viewing.

Firstly, f, YouTube has collaborated with the American Psychological Association (APS) on the release of a new parents guide, which includes “evidence-based recommendations to support teens’ healthy video-viewing habits.”

The new guide, informed by hundreds of studies, offers key recommendations for minimizing the risks of online content exposure.

As per the APA: “The APA developed this evidence-based guide to help parents navigate the complex world of teen video viewing. Drawing on decades of psychological research, we examine how video content affects adolescent development, mental health, and well-being.”

The guide features specialized sections, emphasizing digital literacy and healthy viewing habits.

Across the ocean of connectivity , the screen has become a social mainstay , often as crucial as face – to – face conversations . difficult , as screen time has become an essential social element , often just as important as in – person interactions . This metamorphosis is radically different from the experiences of most parents , which makes books like this essential for guiding children through the ocean of cyber risks .​​​​​​

from what many parents experienced growing up , making research – based guides like this one useful in assisting children in managing online risks . YouTube also revealed that APA plans to launch a series of videos in the coming weeks, providing practical tips for implementing these suggestions.

also announced that the APA plans to release a video series in the coming weeks , providing helpful tips for implementing these recommendations . Additionally , YouTube implemented new safety measures developed in conjunction with its Youth and Family Advisory Committee , a group of specialists in areas such as child development , digital media , mental health and online education .​Additionally, YouTube has launched innovative precautions designed in collaboration with its Youth and Family Advisory Committee, a team of experts in child development , digital entertainment , mental health and online learning .

YouTube’s newest updates, informed by the committee’s recommendations, include:

New Regulations Imposing Restrictions on Repeated Exposure to Specific Substances:
Last year , YouTube restricted content related to body image and social aggression to prevent potential negative impacts on teens . These restrictions are now being expanded to include financial advice , videos depicting crimes , and content showing teens engaged in brutal gambling .​​​​​

Optimized Reminders for Taking a Well-Deserved Break:
To encourage the development of healthy habits related to screen usage, YouTube is enhancing the prominence of its “Take a Break” notifications by showcasing them prominently in full-screen mode specifically designed for teenagers. By default, these reminders will be automatically enabled for users who are under 18 years of age, and they will appear on the screen every 60 minutes. In addition to that, it is worth mentioning that a default bedtime reminder is set for 10 PM, nevertheless, users have the option to personalize and adjust these configurations according to their preferences and needs.

Parental insights can be gleaned by reviewing the version history of a document or project. This process allows parents to track the evolution and development of the content over time, providing valuable context and understanding of the changes made throughout the editing process. By examining the various iterations and modifications, parents can gain a deeper appreciation for the thought and effort that went into creating the final product. This comprehensive approach to analyzing the version history offers a unique
YouTube is rolling out a new feature to its Family Center for a supervised experience , providing parents with email notifications about the content their child is viewing . These electronic mail messages also include valuable resources designed to facilitate and support constructive dialogues between parents and adolescents regarding the responsible utilization of digital content .

These updates are in accordance with the most recent studies on the well-being of teenagers, offering parents a wider range of resources to guarantee a secure and positive online environment for their children.

In the year 2025, content creators are becoming more and more outspoken about their political opinions, which poses significant challenges for brands as they navigate the realm of influencer marketing while striving to avoid any potential controversies.

2025 , content creators are becoming more vocal about their political views , creating challenges for brands to manage influencer marketing without controversy . Political discussions that take place on the internet have been a longstanding phenomenon, yet the significant disruptions that unfolded throughout the year 2024 and the initial months of 2025 have served as a catalyst for an increased number of content creators—particularly within the realm of gaming—to express their viewpoints and engage in discourse. politics online are not new , but the turmoil of 2024 and early 2025 has encouraged more creators — mostly in the tech sector — to speak out . Last week, the popular content creator known as Kaitlyn “Amouranth” Siragusa faced significant criticism and public outrage following the circulation of a video clip in which she was seen making derogatory remarks towards members of the LGBTQ community who advocate for their rights and equality. streamer Kaitlyn “ Amouranth ” Siragusa sparked controversy following a viral video that showed her humiliating LGBTQ activists . Her team, at this moment, has chosen not to provide any comments or statements regarding the matter.

Siragusa Siragusa’s comments are indicative of a more widespread pattern that has been emerging in recent times. of a broader trend . Over the course of the previous year, FaZe Clan publicly supported Donald Trump, whereas prominent streamers in the gaming community such as Zack “Asmongold” Hoyt and Steven “Destiny” Bonnell have progressively transitioned towards creating political content, engaging in in-depth conversations regarding the United States election and the ongoing conflict in Gaza. “ Asmongold ” Hoyt and Steven “ Destiny ” Bonnell have often moved into political content , including discussions about the US election and the war in Gaza . (Hoyt and Bonnell did not respond to multiple comment requests from various media outlets.)

The audiences appear to be quite open and accepting of this change in direction. In January. January. The 2025 study by A survey conducted in 2025 by the influencer marketing agency Billion Dollar Boy revealed that a majority, specifically 52%, of consumers in the United States expressed their support for content creators engaging in discussions related to politics.

“The exponential growth of social media platforms in recent years has significantly heightened the demand for genuine content creators, thereby complicating the search for individuals who remain entirely detached from political discourse,” remarked Sami Barnett, a seasoned professional holding the esteemed position of senior director overseeing the gaming division at TMA. it difficult to find completely apolitical creators , ” said Sami Barnett , senior director of gaming at TMA . “ Rather Instead of completely avoiding politics, we choose to refrain from engaging with content creators whose entire online presence is centered around political topics.

we distance ourselves from creators whose platforms are built on it .” Despite Despite facing these challenges, influencer marketing is continuing to thrive and grow exponentially. is thriving . According to the latest data from HubSpot, a leading marketing research firm, a significant 75% of brands made the strategic decision to boost their financial investments during the year 2024. Additionally, eMarketer, a renowned authority in forecasting market trends, anticipates that the lucrative U.S. influencer marketing sector is poised to reach an impressive $9.29 billion by the conclusion of the calendar year 2025.

eMarketer anticipates that influencer marketing in the US will reach $ 9.29 billion by the end of 2025. Nevertheless, for well-established brands with a strong reputation, collaborating with influencers who are known for being vocal about political issues can still pose a potential risk to their image and public perception. influencers with strong political stances remain risky . Most choose to avoid controversy , making it difficult to find potential collaborators , according to three executives .The majority of individuals tend to steer clear of contentious issues, which can complicate the process of identifying compatible collaborators, as highlighted by insights shared by three senior executives from leading agencies in a recent interview conducted by Digiday. As more and more creators decide to openly engage with political issues, the pool of influencers available for brand campaigns is gradually diminishing.

“It’s been a lot more difficult to find brand-safe influencers now than it was even just two years ago,” said Dario Raciti, managing director of Omnicom’s gaming and esports group Zero Code. “Some of those influencers feel free now to speak up more often than they used to in the past. People like them because they are very true to themselves, but with that also comes a risk that some brands just don’t want to take.”

“My revenue after that for ads dropped off by half,” said Twitch streamer Kruzadar, who requested to keep her real name private to protect her personal information. “That’s a loss of two or three grand a month.”