Case Study
Identifying the right audience for NordVPN®
Our team drove a high volume of traffic and conversion by identifying the right audience and engaging them with native advertising.
About NordVPN®
In one of our most comprehensive campaigns, we worked with NordVPN to:
Identify product value proposition and intersection with customer needs.
Segment audiences based on demographics and geography.
Drive targeted traffic, conducting A-B testing across a matrix of campaigns and audience segments.
Identifying the right audiences and engaging them with native advertising.
What We Did
Drove a lot of traffic and conversions by identifying the right
audience and engaging them with native advertising.
41M
Overall Impressions
21.5%
View-Through-Rate
7.5%
Relative Brand Lift for Awareness
20%
Relative Brand Lift for Ad Recall
A funnel that works
Our creative team developed a bespoke landing page with a clear description of the product, along with a compelling call to action that led to a strong click-through performance.
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