• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Aether Group

Aether Group

Tapping into the Power of Curiosity

  • Solutions
    • Audiences
    • Acquisition
    • Automation
  • Company
  • Success
  • Careers
  • Latest
  • Contact Us

Case Study

Optimizing The Entire Funnel for McAfee

Find out how we optimized the funnel from testing search ads to increasing on-site conversion.

What We Did

Collected zero and first party data: Developed a direct line of communication by building an email list, refined the marketing strategy and audience segments.

Optimized a lead magnet: Created a valuable guide, checklist and whitepaper that’s useful for all customers.

Diversified strategy: Released contemporary advertising and a variety of content format.

Established an online reputation: Helped in monitoring all reviews to facilitate the sites growth. Monitored advancement using an analytics and insights dashboard.

What We Did

Drove a lot of traffic and conversions by identifying the right
audience and engaging them with native advertising.

41M

Overall Impressions

21.5%

View-Through-Rate

7.5%

Relative Brand Lift for Awareness

20%

Relative Brand Lift for Ad Recall

Optimisation of website

Protect yourself online every day, wherever you are. Securely access apps, websites, and entertainment.

Optimizing The Entire Funnel

McAfee

STAR

STAR

Case Studies

Footer

Platforms of Expertise Meta Platforms Inc Google

Content

Aether is a global omnichannel marketing agency focused on driving business results for brands with modern, internet-centric storytelling.

© Aether Group 2025

Links

Company

Success

Careers

Latest

Contact

Solutions

Audiences

Acquisition

Automation

Legal

Privacy Policy

Terms & Conditions

Follow us