Optimizing The Entire Funnel for McAfee

Collected zero and first party data: Developed a direct line of communication by building an email list, refined the marketing strategy and audience segments.

Optimized a lead magnet: Created a valuable guide, checklist and whitepaper that’s useful for all customers.

Diversified strategy: Released contemporary advertising and a variety of content format.

Established an online reputation: Helped in monitoring all reviews to facilitate the sites growth. Monitored advancement using an analytics and insights dashboard.