Case Study
Optimizing The Entire Funnel for McAfee
Find out how we optimized the funnel from testing search ads to increasing on-site conversion.
What We Did
Collected zero and first party data: Developed a direct line of communication by building an email list, refined the marketing strategy and audience segments.
Optimized a lead magnet: Created a valuable guide, checklist and whitepaper that’s useful for all customers.
Diversified strategy: Released contemporary advertising and a variety of content format.
Established an online reputation: Helped in monitoring all reviews to facilitate the sites growth. Monitored advancement using an analytics and insights dashboard.
What We Did
Drove a lot of traffic and conversions by identifying the right
audience and engaging them with native advertising.
41M
Overall Impressions
21.5%
View-Through-Rate
7.5%
Relative Brand Lift for Awareness
20%
Relative Brand Lift for Ad Recall
Optimisation of website
Protect yourself online every day, wherever you are. Securely access apps, websites, and entertainment.
Case Studies
