Collected zero and first party data: Developed a direct line of communication by building an email list, refined the marketing strategy and audience segments.

Optimized a lead magnet: Created a valuable guide, checklist and whitepaper that’s useful for all customers.

Diversified strategy: Released contemporary advertising and a variety of content format.

Established an online reputation: Helped in monitoring all reviews to facilitate the sites growth. Monitored advancement using an analytics and insights dashboard.

Dynamic Search Ads – Used the content from the existing website to fill in the blanks with targeting and some Ad creation.

Enhanced the Metrics – Tracked important SEO metrics and measured how the website is performing.

Testing – Tested out different Ad creative and optimize based on what’s working to drive the most visitors back to the site.

Engaging Email Marketing – Used targeted email marketing to segment the audience and personalize the email messages to increase open rates